Our News


A Saturday 9 June collection at the Trentham Gardens Shopping Village in Stoke-on-Trent raised £152 from dog lover/animal friendly shoppers.  Many thanks to all who donated and those who collected on a warm weekend.



We collected again on Friday 27 April at Morrisons in Newcastle-under-Lyme (Goose Street store) where £175 was generously donated by dog loving/animal friendly customers.  Another big thank you to customers, our team and Morrisons Supermarkets for their on-going support of our canine rescue charity.



Wednesday (25 April) saw our street collection team at Morrisons in Newcastle-under-Lyme where £215.09 was generously given to them by dog loving/animal friendly customers.  Thank you all and once again the team and Morrisons Supermarkets for their dedication to our charity.

APRIL OPEN DAY & FETE [12.04.18]

Our first Open Day & Fete for 2018 on Sunday 8 April was unfortunately spread between our kennel (open to visitors) and the nearby Moorville Hall Hotel (fete side of the event) following a very damp forecast for the day.  Those attending the latter raised £2,016 for the charity.  Thank you very much if you purchased from our stalls and equally a big thanks to all our volunteers who coped with the venue change and challenges the change brought.

Dates for our other events in this annual series will be published shortly on our website and Facebook events page.


Very wet weather on Saturday 7 April did not deter Animal Lifeline’s volunteer collection squad from being at Trentham Gardens Shopping Centre, Stoke-on-Trent where in a shortened damp day £158.10 was donated by the public.  Thank you all!


Stanley (ex-Animal Lifeline) goes to work with his new owner on a coconut products stand in the local market in Totnes, Devon and a few others.  Since moving from Stoke-on-Trent to the south he has become a bit of a celebrity amongst market traders and customers alike.
With expensive dental work needed on Stan his new owner Nigel decided to design and publish a children’s colouring book for children aged between 3 and 9 years. The book booked depicts their daily life together reflecting a wonderful bond and Stan’s new found fame.
Copies are available direct from Stan and Nigel at this link for £6 post free with 10% of that price being donated to Animal Lifeline. Simply put “Animal Lifeline” in the ‘Company‘ box when checking out!

IN MEMORIAM  [07.03.18]

Pictured (left to right) with  Animal Lifeline kennel manager Steve Woodward are the Moss family – Amanda, Steve, Lara and Val – who called at our Serendipity Kennels to donate £540 in memory of Carl Moss who died recently. He was a much loved husband and father. The family have been long term supporters of Animal Lifeline and we very much appreciate the donation in memory of Carl.


Friday 16 February saw Animal Lifeline volunteers collecting once more at the Morrisons store in Goose Street, Newcastle-under-Lyme.  £228 was kindly donated by shoppers to help with the care of dogs in our kennels.


If you are in Newcastle-under-Lyme on a Monday night, pop in to the Victoria Pub for their charity quiz which supports Animal Lifeline! Quiz night commence Monday 8th January 2018.

LOOK WHAT CAME DOWN OUR CHIMNEY   [21.12.17] Checking out food kindly donated by Pets At Home via their VIP Club charity scheme is rescue dog Lulu, a 2 year old Bulldog-cross who is one of over 100 dogs in the Animal Lifeline dog rescue kennels and sanctuary at Cellarhead, Stoke-on-Trent. Our thanks to staff and customers at Pets At Home for their generosity. [Photograph by Vince Marsden.]

ALL I WANT FOR CHRISTMAS….. [15.12.17] Three-year-old Lillie-Mai Oldfield told her mother Jade that she wanted to help dogs at Animal Lifeline and together they raised money to get lots of food, treats, toys, blankets and several new dog-beds which they delivered to our Serendipity rescue kennels and sanctuary near Cellarhead, Stoke-on-Trent. Lillie-Mai is pictured with the items before they were loaded up and delivered to us.

“This was a wonderful Christmas gift for our dogs and we are very grateful to Lillie-Mai and Jade for there kindness and for working hard to provide so many different items, all of which will be of great help to us,” said charity spokesman Nick Fletcher. “I understand this was Lillie-Mai’s own idea and she has proved herself to be a very special little girl.”

CANINE CAKE COLLECTS THE CASH [11.12.17] “Tony” the cake dog (see photo) was used to raise funds, by guessing the weight of the cake at our Christmas Fayer, towards the kennel’s laundry expenses. We managed to raise a weighty £137 towards the overall fayre takings and Tony was taken home to a caring home by a lovely lady called Sue.



A huge thank you to Tony and staff at “Sweet Fantasies” for their fantastic creativity, support and generosity!

LOCAL CO-OP STORES & SHOPPERS RAISE £4,096 [01.12.17] Between April and September this year shoppers in Co-op stores in our area signed up to contribute a small percentage of their shopping spend to Animal Lifeline via the Co-op Community Fund. Animal Lifeline is very grateful to the Co-op for selecting us as a fund recipient and all the generous Co-op customers for their support in raising a magnificent £4,096.04p for our charity. This a wonderful amount which will be of significant help to us at a very busy period. Without such warm-hearted support, we just couldn’t rescue and re-home for many abandoned dogs.

On Saturday 25 November Animal Lifeline volunteers Lisa and Paul along with Lulu one of our dogs were at the Co-op Store in Heathcote Street whilst Gillian was at the Co-op Florence Park both in Stoke-on-Trent to say thank you. ‘Out of the blue’ the Florence Park manager (in blue) provided blue topped fairy cakes for sale which with a raffle raised a further £175.68!

OUR BEST CHRISTMAS FAYRE – 2017 [29.11.17] Here are some photos of the afternoon.   £3,223 was taken in the two hours that the fayre was open, making it our best ever Christmas Fayre event!

Many thanks to all our hard-working volunteer helpers, to the manager and staff at Moorville Hall Hotel for their assistance, and thanks also to specialist dog photographer Vince Marsden for donating his services in taking pet portraits at the fayre.

Some dogs were a little shy and a photographic challenge!

You’ll note that from the photos that it was not just humans that got to the event! Hope to see everyone again at one of our 2018 Open Days & Garden Fete (dates out in the New Year).



TRENTHAM COLLECTION TOPS £200 [28.10.17] A further collection on 28th October at Trentham Gardens, Stoke-on-Trent by our volunteers following that of last month raised £203 – a very similar amount! Once again many thanks to all who generously donated and the management of the shopping centre for their continued support of Animal Lifeline.


Rescue dogs Danny, Frankie and Boo keep a watchful eye on food and treats donated to Animal Lifeline dog rescue in Stoke-on-Trent, ahead of  distribution to over 100 doggie pals at the charity’s rescue kennels. BIG THANKS to Pets At Home for supporting animal charities!

LAST OPEN DAY FOR 2017 [26.09.17]

Sunday 24 September 2017 saw the last of our Open Days held at our kennels in Cellarhead, Stoke-on-Trent. Much hard work was put in to the event by our volunteers to make it a success. Thanks to all those dog lovers and friends of Animal Lifeline who came along and a really big thanks for the £2,917 you spent! This sum will, as always, be used in full for the welfare and care of the many canine ‘guests’ currently with us.



We hope you will come again in 2018 – keep an eye on our website or Facebook page for dates.

An additional £208 was raised at Trentham Gardens on the Saturday in the form of a collection. Thanks too to all who gave there, so making a really rewarding weekend for our charity.

LOLA LATEST [14.08.17]

We are pleased to report that Lola had her damaged eye removed last week, and all went well. She is now back home and being cared for by her new owners and we plan to post some photos of her very soon. Photo aside pre-op.

Her other eye has limited vision and is being monitored by a veterinery eye specialist, who will decide decide on the best treatment in due course.

Again, thank you all for your wonderful support and donations which have made her operation and follow-up treatments possible.


Stoke-on-Trent dog rescue Animal Lifeline will be one of several charities to benefit from five sponsored marathons run in five days by Ian Sear, organiser of the The Pet Show which takes place this weekend (August 19-20) at Stafford County Showground.

Pet-mad Ian took on the 131-mile challenge to help animal charities, and a variety of domestic pets and other creatures will be featured at the show including Ornate Horned Frogs, French Bulldogs, Giant Land Snails, Donkeys, Royal Pythons, Hissing Cockroaches, Macaws and Bengal Cats.

This dog-friendly event features 14 different indoor and outdoor displays including dogs, horses and birds of prey. There are also hundreds of pet-related trade stands.

Among special guests over the weekend will be Britain’s Got Talent semi-finalist opera singer Pippa Langhorne who will be performing live with her dog Buddy. Also appearing will be this year’s Britain’s Got Talent favourite Lynne Land and her car-driving poodles.

Further details: www.thepetshow.co.uk

MORRISONS NEWCASTLE-UNDER-LYME  [10.08.17] A collection by Animal Lifeline volunteers at the Milehouse branch of Morrisons on Tuesday 8th August raised £204.58 for the charity.  Many thanks to all who  donated and gave their time to support our canine guests.


WHERE’S WALLY?  [25.07.17] Where’s Wally? He’s here – among some of the treats from Pets At Home! Wally is one of over 100 abandoned dogs in the Animal Lifeline Dog Rescue Centre at Cellarhead, Stoke on Trent. Wally and all his other pals benefit from food donations via the Pets At Home VIP Club, and collected from the Longton store.Said charity trustee Cassie Fletcher: “ We – and the dogs – are very grateful for the support from Pets At Home. We have lots of hungry little mouths to feed and the food and treats from the VIP Club make a significant difference.”


BIG thanks are due to the pupils at Abbey Hill School at Meir, Longton, who raised a magnificent £680.16p for Animal Lifeline. They did this by having an own-clothes day where pupils wore animal t-shirts or wore clothes with the colours of their favourite animals.  The children also took part in sponsored events making animal noises and drawing animal pictures in the lower school.  The upper school had a sponsored animal spellathon.
The children also collected 80 tins of dog-food, which will be of great help to us with so many little mouths to feed!
Pupils are pictured handing over the donations to manager Steve Woodward at Lifeline’s Serendipity Kennels, near Cellarhead as a large cheque in every sense of the word!
“ This was an amazing effort and we are so grateful to all the children and the staff at Abbey Hill for choosing our charity to help and to do it in such and inventive and fun way,” said Cassie Fletcher, Animal Lifeline Trustee. “We thank them all – and the school staff – for what they have done. The donations will be of significant help to us at a very busy time for dog rescue activities.”
LOLA EYSESIGHT APPEAL – UPDATE  [17.07.17] The Lola Appeal has now closed and the target of £2,600 to save her sight was exceeded by some £60.

Thank you so much to all the humans everywhere who donated. Lola’s first operation to remove one eye takes place this week and we wish her all luck with that stage of dealing with her eyesight problems.

One piece of really great news is that she has found a truly caring couple and a new ‘forever home’ where she will be cared for and loved during this traumatic part of her life – and thereafter!

TRENTHAM GARDENS SHOPPING CENTRE   [17.07.17] A collection at Trentham, Stoke on Trent last Saturday raised £158.49.  Many thanks to all who gave their time and money.  Another weekend event raised £28.47  at Bagnall Village Hall.
GREAT SUMMER OPEN DAY   [04.07.17] An open day and garden party staged by dog rescue charity Animal Lifeline at its Cellarhead kennels last Sunday (2 July) raised £2,040 to help the rescue look after a record number of abandoned dogs.Visitors also brought along tins of dog food to help boost supplies for the 120 dogs being cared for by the rescue ahead of re-homing.Said volunteer Cassie Fletcher who helped stage the event: “More and more people are abandoning dogs and we have a record number in our care at present, and a waiting list for kennel spaces.“While we are re-homing steadily, overall pet ownership is declining in the UK due to changing social and work patterns, so we are always at full stretch. We try to help as many needy dogs as we can. It was wonderful we had such good support at our open day. The money raised will help us out at this difficult time, plus boost our food stocks.”The open day and garden fete featured various under-cover stalls, including toys, plants, books, home-made cakes, tombola and refreshments and also presented the chance for visitors to meet Lifeline kennels staff and volunteers.A ‘bucket collection’ for the LOLA EYESIGHT APPEAL raised £250 during the course of the day – see new video on appeal page,The next open day and garden fete at the kennels will be on Sunday September 24th from 2pm – 4pm. Admission and parking are free and visitors can also take along their own dog.
CASH FROM CAKES  [23.06.17] Many thanks to the ladies at CareTech Community Services Jasper Hay House for raising a wonderful £176.70p for Animal Lifeline by staging various events including a cake sale, face-painting, raffles, name the teddy bear competition and guess the weight of the cake. Our thanks also to Annie’s Cakes Of Art and Helen Bryan Florists for their donations. We very much appreciate this support which helps us with our rescuing and re-homing of abandoned dogs. They are very grateful too!


MORRISONS NEWCASTLE-UNDER-LYME  [21.06.17] A collection by Animal Lifeline volunteers at the Goose Street branch of Morrisons on Monday 19th June raised £219.41 for the charity.  Many thanks to all who  donated and gave their time to support our canine guests.



Pet show event organiser Ian Sear is running five marathons in five days to raise money for several pet charities including Animal Lifeline.

The 131-mile multi-marathons will take place between June 30 and July 4 and in each marathon, Ian (pictured) will be running dressed as a different animal!

If you wish to donate, visit https://www.justgiving.com/crowdfunding/petshow

The event ties in with the giant Staffordshire Pet Show , taking place at Bingley Hall, Stafford County Showground on August 19-20. It is the UK’s largest indoor and outdoor pet event which also invites you to bring your dog along with you!

Visitors to the show can expect a variety of unique displays, have a go activities and pet-related shopping.

Tickets are now on sale, for more information on this year’s event, please go to The Pet Show website. www.thepetshow.co.uk

STORAGE REQUIRED [21.05.17] Animal Lifeline urgently needs a substantial secure dry storage facility to house several tons of pet food and other items for a period of up to two months.  With our limited funds, we need it to be in effect ‘donated’ or on a no-rent or possibly a nominal rent basis.

Given the nature and value of the contents the building will have to be secure and completely weather-proof.  If anyone can help, please contact us via our online form.

Sentinel Covers Open Day [15.05.17]

Open Day & Garden Party Sunday 14 May 2017 [16.05.17]

Thanks to everyone who supported our Open Day and Garden Party at the Cellarhead kennels on Sunday, it was a great success and raised £3,003, a wonderful total, one of our best-ever for the event. Thanks too to all our volunteers helps who work so hard in staging the event and clearing up afterwards – your efforts are a viral part of its success and are very much appreciated.  Photo slideshow under:
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First Round Co-op Community Fund Donation & Local Shops Celebrations [24.04.17]

See story under – Animal Lifeline will use the money donated to provide an extra rescue kennel, and for additional dog food supplies.

Gareth (Smurf lookalike) store manager and his staff celebrate their local communiy fund efforts with an in-store raffle for Animal Lifeline – our volunteer Gillian on the right.
Recognising their role two Stoke-on-Trent Co-op stores, one at Florence, near Longton celebrated with further fund-raising events included a raffle put on by staff which raised £195 more,  the other was at the Co-op store at Heathcote Street, Longton where activities included a ‘Guess The Name Of The Dog’ competition and where Animal Lifeline volunteer Sally took along her own dog, Denzil, adopted from Animal Lifeline.
Heathcote Street staff & charity representatives celebrating the fund donations to the three local charities chosen in their area. AL volunteer Sally centre with Denzil her rescue dog.


Animal Lifeline Trustee Cassie Fletcher said “ It is fantastic that staff and customers at the Co-op help us and other local community charities, and we are very grateful for all the support. The donations will make a significant difference to what we can do at our Cellarhead rescue kennels, and the Co-op campaign also helps raise awareness of Animal Lifeline and its work in rescuing and re-homing abandoned dogs.”


First Round Co-op Community Donation & Second Round Selection Announced [12.04.17]

The Co-op Local Community Fund has given us £1,943.91 at the end of a 6 month exercise where registered Co-op members within 15 miles of Animal Lifeline using Co-op shops and services have raised 1% of their total spend for us.  A truly magnificent effort by all involved;  so many thanks to the Co-op and its members who chose nominated our charity to help our canine guests!

At the same time the Co-op has announced that Animal Lifeline has been selected for a second round local fundraising 6 month eligibility period ending in September 2017.  We would ask all who participated in the first round to continue their nomination of us and for those local Co-op members who did not know of the scheme to register (click this link) Animal Lifeline as their preferred local charity for this new fundraising period.

Using the Co-op gets us funds – Update [17.03.17]

See earlier Co-op news item lower down this page.  There are just THREE weeks to go now and so far £1,112 has been raised for Animal Lifeline.  There’s still time for you to register with the Co-op and add a few extra hundreds to this figure.  Please help!

Morrisons Collections Add to Funds [10.03.17]

Collections at the Morrisons Superstore, Milehouse, Newcastle-under-Lyme on 6 and 7 March raised £416.50 for Animal Lifeline dogs in care.  Many thanks to all who made these collections possible.

TV Stars Sue and Anna Have Dog from Animal Lifeline [26.02.17]

Television celebrities Sue Perkins and Anna Richardson have recently had a dog from Animal Lifeline – Tia, a 5 year old Staffie.

Sue, star of The Great British Bake-Off  and many other shows, and Anna, a TV producer, author and the presenter who hosts the Channel 4 TV show Naked Attraction, visited Lifeline’s Serendipity Kennels near Cellarhead and fell in love with Tia, who is pictured enjoying her new life at the couple’s North Staffordshire home.

Sue and Anna knew of Animal Lifeline’s Serendipity Kennels near Cellarhead and went along to find a dog which would be a loving companion and also have the temperament to deal with a busy lifestyle. After a tour of the kennels and advice from manager Steve Woodward,  the couple finally settled on Tia.

“She is a lovely dog and and seemed just perfect for us,” said Sue, who is pictured with Anna, Steve, kennel staff Dan and Sophie, and Anna’s sister in law  Michelle, when they collected Tia.

Anna, who later sent us some ‘at home’ photos of Tia, said “She has settled in very well. We love her so much and she is being really spoilt. We can’t believe how lucky we are.”






Using the Co-op gets us funds [21.02.17]

There are six weeks left for Animal Lifeline to build up funding from the Co-op Local Community Fund. This means that we will get a contribution from the fund towards keeping our ‘guests’ comfortable, healthy and well cared for until they find new ‘forever homes’.
But we need your ongoing help. The more support we get in these remaining weeks, the more funding we could receive. One percent of your spend on shopping and services from the Co-operative goes to their local community fund and so far £1,021 has been raised for Animal Lifeline. So if you’re a Co-op Member log in to your Co-op Membership account and choose us as your local community project. If you’re not a member, please join now and support us – click this link.

More Volunteers Required [26.12.16]

Pictured above is one of our volunteers raising funds for Animal Lifeline at the 14th December 2016 Newcastle-under-Lyme Pet Parade.  If you’d like to lend us a paw at some of our fundraising occasions or on a regular basis at one of our charity shops, please get in touch with Cassie on 07790079025 Mondays to Fridays 9am to 5pm or email cassie@animallifeline.org.uk    We would love to hear from you.


Vodafone Stoke-on-Trent Make Christmas for Our Guests [23.12.16]
Vodafone staff with Steve Woodward Kennel Manager
Our thanks to staff at Vodafone Stoke-on-Trent for donating a van-load of dog food, dog treats and blankets, a wonderful amount and very much appreciated. Vodafone representatives are pictured handing over the donation to Lifeline kennel manager Steve Woodward at the charity’s Serendipity Kennels.
“ We are very grateful to everyone at Vodafone for their efforts in collecting so much food, which will be of great help to us during the Winter period,” said Lifeline Trustee Cassie Fletcher. “Without the support of such caring people and companies from the local community we could not rescue and re-home so many abandoned dogs. Such donations really do make a difference.”
Christmas Collection – Morrisons Newcastle-under-Lyme [22.12.16]
The Animal Lifeline collection volunteers were at Morrisons Supermarket, Milehouse, Newcastle-under-Lyme on 19,20 & 21 December.  A generous £706 was donated by shoppers to help us look after dogs in our care.  Many thanks to all – shoppers, store staff and our volunteer collectors!
Christmas Fayre 2016 [03.12.16]
The Animal Lifeline Christmas Fayre held on 26 November at the Higherland Methodist Church in Newcastle-under-Lyme was a great success raising £1,413 for the care and welfare of our kennel guests. Trustee Cassie Fletcher wishes to thank all who donated items for sale, the many people of the area who came along and spent money and, of course, all those volunteers who gave up their time setting up and manning stands.

Animal Lifeline Takes in Severely Emaciated Dogs [01.11.16]

Our Serendipity Kennels are now a safe place home for two Staffie crosses – Max and Lola – as they recover from their ordeal.  See details on our ‘Give Us a Home’ page and get in touch if you are interested in giving them a new loving environment and lots of TLC!

ASDA Collection – Tunstall, Stoke-on-Trent [02.10.16]

1357739_AsdaA day’s collecting at Asda’s busy Tunstall store last Friday produced £205.59 in public donations.  Once again thanks to the management of that store and those members of the public wanting to see ‘our canine guests’ looked after well.Remember we exist only with that important cash input!

Morrisons Collection [10.09.16]

doris-MatNuLThe small Animal Lifeline collections team were on site at the Milehouse Lane Morrisons supermarket in Newcastle-under-Lyme on 8th and 9th September. £321 was raised.  Many thanks to all involved and who donated!



Open Day Success [08.07.16]
Animal Lifeline’s open day and fete at Serendipity Kennels on Sunday July 3rd raised £3,523, an impressive amount which will be of significant help to the charity at a particularly busy time.
 Our thanks to all the staff and volunteer helpers who worked hard on the previous few days setting it all up. Thanks also to all those who attended, we very much appreciate your support.
The next open day and fete is Sunday September 11th from 2pm – 4pm  – put the date in your diary!
Stoke-on-Trent Lion’s Club Concert [15.04.16]
Stoke-on-Trent Lion’s Club announce a concert to support Lord Mayor’s charities including Animal Lifeline – see poster.
First Open Day & Fete of 2016 [11.04.16]
The Animal Lifeline open day and fete at Serendipity Kennels on Sunday April 10th raised £1,500, a great result. Thanks to everyone who attended and supported the event, and thanks too to all our volunteer helpers who worked long and hard to set it all up, and take it down. We just couldn’t stage it without you!
PLEASE NOTE  the next open day and fete is on Sunday July 3rd, from 2pm-4pm.
Swing, Rhythm & Blues Concert in Aid of Animal Lifeline [02.02.16]
asaMURPHYThe event starts at 8.15 pm and features two acts including jazz singer Asa Murphy. Tickets are £10. Contact: Anthony Munday 07743 876421.
This will be a great evenings entertainment so please support the event if you can!
Festive Funding in Fenton [22.12.15]
Our last collection for the year took place ay ASDA Fenton on Saturday 19 December and a very generous £228.35 was donated by shoppers.  We would like to thank all those who gave and the team at that supermarket for allowing us to use their premises once again.  Merry Christmas to all!


True Across the Year but Especially at Christmas! [17.12.15]


Worthwhile Read from The Sentinel [17.12.15]

Big Issue: ‘We need a ‘dogged’ effort to crackdown on puppy farms’

By The Sentinel  |  Posted: December 16, 2015

By Tom Burnett

RSPCA figures show Staffordshire is in the top 10 counties for suspected puppy farms. Tom Burnett found out more about the problem of illegal dog breeding…

WITH Christmas just around the corner, animal welfare charities will be preparing their advertising campaigns warning people that: “A dog is for life, not just for Christmas.” Indeed, the festive season is still a depressingly popular time for people to hastily purchase puppies, not realising the responsibilities that come with pet dog ownership.

A significant number of these will come from so-called puppy farms – underground operations often based in someone’s spare room or garage with the sole aim of churning out as many puppies as possible at a maximum profit with no regard for animal welfare. And latest figures from the RSPCA reveal Staffordshire is a hotspot for illegal breeders hoping to make some quick cash.

They show Stoke-on-Trent and the rest of the county is in the top 10 counties for the number of calls to the RSPCA about suspected puppy farms so far in 2015. While Staffordshire was 10th on the list with 95 tip-offs, neighbouring Cheshire was sixth with 123 calls. Nationally the charity received 3,232 calls – a 122 per cent increase from five years ago and on average one every hour.

RSPCA assistant director of public affairs David Bowles said: “Puppy trafficking is big business and dealers are getting rich from duping members of the public and often leaving a trail of sick and dead puppies behind them, not to mention the heartache of families that have bought puppies.

“If they’re lucky enough to be rescued, it can be really difficult for the puppies to cope in a home environment and it takes a lot of time, patience and hard-work from their new owners to help them settle in and become confident.

“We want to see tougher regulations in place around the sale of puppies. In 2013 the UK Government brought in new laws to tackle the criminal scrap metal trade in England. But now it’s puppies who are being traded like scrap with no regard for their welfare, or even if they live or die.”

Nick Fletcher, from Stoke-based Animal Lifeline, has been campaigning against puppy farms for a number of years, after witnessing first-hand the issues some of the dogs develop.

He said: “The problem is they are often very small operations run from people’s gardens, garages and spare rooms. They are all about making as much money as possible with no regard for the well-being of the animals.”

“We’ve been working with Stoke-on-Trent City Council and our local MPs to make it harder for people to breed dogs in their homes.”

He added that, while he was dismayed with the number of instances, he was glad members of the public were alerting the RSPCA to suspected puppy farms in the county. Nick said: “It is encouraging that the public is concerned.

“One thing we’ve found is that the people of Stoke-and-Trent are generally animal lovers and very concerned for their welfare. Of course there are always exceptions and it is important people are aware of these puppy farms.”

National charity the PDSA, which has a animal hospital in Stoke, also urged people to use caution about where they brought their new pet. Popular breeds can command prices of more than £1,000 per puppy with some people tempted by a discount rate.

PDSA vet Vicki Larkham-Jones said: “Puppy farms are places were dogs are bred with no regard for the wellbeing and welfare of the bitches or their litters. The puppies often have health problems that can lead to long term issues and unfortunately, we see the victims of this cruel trade on a regular basis. The puppies are often forced to leave their mothers when they are far too young and many don’t make it past puppyhood.”

“As well as this, the constant battery-style breeding can leave the mothers in an appalling condition.”

Vicki is urging people not to purchase puppies from the farms, no matter how well-intentioned they may be. She said: “People might think that they are rescuing puppies from these farms but in reality, they are fuelling the trade and keeping them in business.”

“We would urge anyone who is thinking about getting a pet to do their research, not only to make sure that they have the time and resource to cater for that pet’s needs, but also to make sure that the animal comes from a reputable breeder or rescue centre.”


THE Breeding of Dogs Act 1973 (as amended by the Breeding and Sale of Dogs (Welfare) Act 1999) licences breeding establishments and the sale of dogs. This legislation sets out a regime for local authorities to license and inspect dog breeding establishments within their jurisdiction which should have gone some way to tackle puppy farming.

However, problems with enforcement have meant that it has not curbed the activity of puppy farmers as local authorities lack the resources and expertise to properly address poor breeding practices and current guidance on selling puppies in pet shops is unclear.

Life-size Beagle – a Piece of Cake Thanks to Oak Furniture Land [11.12.15]

A large cake in the form of a life-size Beagle puppy was a star attraction at the Lord Mayor Of Stoke on Trent’s fund-raising charity ball, which helped raise funds for Animal Lifeline. The amazing cake was donated by Oak Furniture Land, to celebrate the opening of its first store in Stoke, at Octagon Retail Park ST1 5RR.
The cake was created by local cake artist Calli Hopper, and took her one week to make.  It contains 2.5lb of dark chocolate , 35 eggs and was covered in 2kg of fondant/modelling chocolate.
Animal Lifeline spokesman Nick Fletcher said: “ We very much appreciate being a chosen charity of the Lord Mayor Councillor  Jean Bowers, and very grateful to Oak Furniture Land for their support. The cake they provided was a spectacular contribution.”
[Photos: Left – Helen Dale – Store manager (left} with Calli Hopper cake artist (centre) and The Lord Mayor of Stoke-On-Trent (right); Centre – Calli Hopper,Cake Artist with her amazing Beagle cake; Right – The Lord Mayor of Stoke On Trent – Councillor Jean Bowers with the cake donation.]
Danesford Donation – So Welcome! [06.12.15]
xmas-dogCongleton-based Danesford Obedience Dog Training Club members have once again chosen Animal Lifeline to receive a sizeable donation in support of the dogs we rescue and rehome.  On Tuesday 2nd December, Animal Lifeline volunteer Gillian Kaloyeropoulos attended the club’s annual Christmas dog games event (see photos) and was presented with a Pets at Home voucher for £500, tinned and dry food and some dog beds and other items. Aside from giving a general talk on Animal Lifeline, Gillian also drew Danesford members’ attention to some of our dogs needing new ‘forever homes’.xmas=dog2Steve Woodward, manager of Animal Lifeline’s Serendipity Kennels, in welcoming the £500 donation explained that it could not have come at a better time and would be used towards purchasing food for the kennel’s many residents.
Update on Maggie [17.11.15]

MaggieMany of you may have seen some of the local, national or even international coverage of Maggie, a dog who has been in our kennels for 11 years, despite many efforts to re-home her. Maggie is not a nasty dog but she can be difficult, not getting on with other dogs and often with other people.Animal Lifeline took her in when she was two years old – she is now 13 – and while we have repeatedly tried to find her a new home, none have been successful. Her story, reported in the local Press, went worldwide and we had people as far as the USA and Canada wanting us to ship her out to them! The kindness and concern for Maggie (pictured with volunteer Alex) was amazing and she was an overnight media star! We made several further attempts to re-home her from the more local enquiries, but Maggie persisted in not engaging with potential new owners. In her own way, she was telling us she was happy and comfortable in our kennels, where is is loved and cared for by staff and volunteers.We appreciate all the concern and good wishes for Maggie from across the globe, with many people praising us for looking after Maggie for so long, and pointing out that many agencies would have had her put down long ago.Maggie will now stay in our sanctuary section where she will be looked after for the rest of her life by our team with whom she is familiar and content.

New Venue Auction Off to a Good Start[16.11.15]

The first Animal Lifeline auction to be held at the Sneyd Green Community Hall, Stoke-on-Trent saw a reasonable turn out of bidders considering the change of venue.  £800 was raised with a mechanical life size golden haired dog raising one of the largest sums of the evening after a positive bidding round amongst the public.  Thanks to all who came along and bid for and purchased the many items in the auction.

Animal Lifeline Christmas Cards Now On Sale [21.09.15]

Animal Lifeline has launched its new Christmas card (pictured) which features dogs and other animal pals eagerly watching Santa flying through the starry sky. The card – slightly larger than last years – was designed by noted artist Eliza Lillie and is titled Waiting Patiently!


The cards will be sold in packs of 10, with envelopes, and with the Animal Lifeline logo and details on the back. The interior greeting is With Best Wishes For Christmas and the New Year.

**They are available at both our shops at £2.75 per pack of 10, or on eBay at £3.99 including UK postage.**

The Sentinel – Stoke-on-Trent [17.09.15]
Use browser to enlarge.sentinelDOGS

Open Day Success  [09.09.15]

IMG_4314FullSizeRender3The Animal Lifeline open day and garden party at Serendipity Kennels on Sunday September 6th was a great success and raised £3,265.
Our thanks to everyone who attended, purchased items and made donations – your support makes a significant difference. Thanks also to the kennels staff and team of volunteers who not only helped on the day but also worked hard to set up the event, and put everything away afterwards. You are a terrific team and we couldn’t do it without you.

Cllr Jean Bowers, Lord MayorIMG_4327

And special thanks to Councillor Jean Bowers, Lord Mayor of Stoke on Trent, (pictured right) who officially opened the event and who has also made Animal Lifeline an official charity during her year of office. We are very grateful for such wonderful support.


Maggie Hits the Headlines  [03.09.15

Animal Life long-term resident Maggie featured in the local and national media both in print, online, on TV and on radio following the breaking of her 11 year stay in Serendipity Kennels.  Below are cuttings from the Daily Mail (02 Sep) and The Sentinel, Stoke-on-Trent (03 Sep).

Such was the response to rehome her that we fully expect to achieve that in our catchment area in the immediate future.  See statement on our Home Page.

Tinned Food Appeal  [01.09.15]

cansmontageAnimal Lifeline is appealing for tins of quality dog food including Pedigree Chum and Chappie, as stocks are getting low. The rescue has plenty of dried food in store but some dogs require different diets including tinned meat.

“We need quality brands as cheaper tinned dog food can upset their digestion system,” said volunteer Cassie Fletcher. “If anyone can provide any tins, they can take them direct to our kennels at Cellarhead at any time, or to either of our charity shops in Longton and Newcastle. Or they can bring them along to our open day and fete at the kennels this Sunday (Sept 6th) – see here.
“We would really appreciate their help at a time when we have to feed a record number of dogs.”

Money at Morrisons  [22.08.15]morrrisons

Volunteers from Animal Lifeline collected at the Morrisons Supermarket on Festival Park, Stoke-on-Trent during Friday 14 August.  £192 was donated by generous shoppers. Many thanks to all who gave.

ASDA Help Needed! [21.07.15]
1357739_AsdaAnimal Lifeline is part of the ‘Chosen By You’ charity appeal at Asda at Wolstanton, and shoppers are given tokens they can put in various charity boxes.The charity with the most tokens gets a significant donation from Asda, so please help us be the winner by putting your tokens in the ANIMAL LIFELINE box! Thank you all for your support, which is greatly appreciated.

Open Day  Success – Sunday 14 June [25.06.15]

Despite some unseasonably damp weather, the Animal Lifeline garden fete and open day at the Serendipity Kennels at Cellarhead  on Sunday June 14th raised a magnificent £2,200.

 Thanks to all those who attended and supported the event, and to the staff and volunteers  who helped out  And special thanks to those who stayed behind afterwards to help pack everything away. It makes such a big difference when everyone is tired and there are extra helping hands.

Next fete and open day will be on Sunday September 6th from 2pm-4pm.

New Venue for Christmas Fayre [29.05.15]

357705_aadbad7aAnimal Lifeline’s Christmas Fayre will be held at a new venue this year – Sneyd Green Community Hall in Ralph Drive, Sneyd Green ST1 6HN.
It will take place on Saturday DECEMBER 5 and will be open from 2pm-4pm. There will be many stalls selling Christmas gifts, toys, books and a wide range of other items, plus raffles, tombola and other attractions.

New Venue for Charity Auction 29.05.15]

Lifeline’s next charity auction will be on WEDNESDAY NOVEMBER 11 at a  new venue – Sneyd Green Community Hall in Ralph Drive, Sneyd Green, ST1 6HN. The sale will feature wines and spirits, toys, books, gifts, toys, collectables and many other items, all to be sold without reserve. The sale will start at 7pm, with viewing from 6.30pm.

ASDA Fenton Collection Well Up to the Mark! [25.05.15]


Image0439Regular venue, Asda Fenton pips previous collection totals at £156.90 on Saturday 23rd May.  Thanks once again to the management of that store and all their customers who donated and for those volunteers collecting.

Every penny counts for Animal Lifeline’s guests – we have to raise funds for everything ourselves.  Our canine friends rely totally on public generosity!

By the way that’s ‘Fibre Fido’ our collection mascot in the picture, just in case you wondered why Asda allowed a real dog in store.

Sarah’s Charity Run [19.05.15]


WP_20150510_006Sarah Harris, who lives at Biddulph, recently competed in the famous Manchester 10K Run, with Animal Lifeline her chosen charity. She raised a magnificent £316.85p.

Sarah is pictured with her medal after the race, and also at the Lifeline kennels handing the money to manager Steve Woodward.

FullSizeRender(1)“I had a fabulous day, ran a brilliant time and also raised money for Animal Lifeline – what more can you ask ?” said Sarah. “ It was an absolute pleasure to be able to help such a worthwhile cause.”

Animal Lifeline Trustee Cassie Fletcher said :“ It was wonderful effort and we appreciate Sarah’s hard work. The money she raised will be of significant help to us at a very busy time for the kennels.”

School Success [14.05.15]
Pupils and staff at St Thomas More Catholic Academy in Longton, Stoke-on-Trent, Class 10M, raised more than £200, plus lots of dog-treats, for Animal Lifeline. They are pictured with kennels staff Steve (right) and Adam (centre) Woodward, and rescue dog Lady, during the handover.

“ We very much appreciate the support of the school,” said Nick Fletcher of Animal Lifeline. “ The money and treats were most welcome, especially at a time when we are caring for more dogs than ever. Our thanks to everyone involved.”

Having Your Cake! [30.04.15]

Mad Hatter's Bake Off 011 Our thanks to staff at Grindeys Solicitors in Stoke-on-Trent who staged a Mad Hatter-themed bake-off to raise funds for three local charities.Mad Hatter's Bake Off 009
Pictured sampling the magnificent, artistic and delicious cakes are: (left to right) Kris Kinsella from Changes, Carolyn Buck from Animal Lifeline, and Judith Trowers from Douglas McMillan Homes. The total raised was £148.64.

Table Top Sale [28.04.15]

A table top sale at the Pool Dole Inn at Fenton, Stoke-on-Trent on April 26 raised £352.67 for Lifeline. It was staged by Alyson McNamara who was helped by the pub manager Tony and staff and customers.

 We thank them all.
Charity Auction Success [28.04.15]
Animal Lifeline raised £700 at a charity auction on April 16 at the Thistleberry pub in Newcastle under Lyme. Our thanks to the volunteers who staffed the event, those who donated auction items and those who attended the sale. Thanks also to the pub management for use of the room, and for their help on the night.


Dancing for Dogs [28.04.15]

9866345-largeDancers raised £1,300 for Animal Lifeline by staging a variety show at the Fenton Community Centre on April 11. About 60 talented performers from the Michelle Moss School of Performing Arts took part in the sell-out show.
“The dancers put on a fantastic show and we are delighted at the substantial amount they raised,” said Lifeline Volunteer Cassie Fletcher.

[Photo: Courtesy of The Sentinel]

Special Spring Sale to Raise Funds [14.04.15]

Sunday 26 April 2015 2pm – 4pm – a value for money sale of all sorts of items and goods donated to Animal Lifeline to raise funds for the care and welfate of animals we look after – see.

Michelle Moss School of Performing Arts to Support Animal Lifeline [07.03.15]  Stoke-on-Trent based Michelle Moss School of Performing Arts is to offer the proceeds of an April Variety Show to Animal Lifeline – see details.

Animal Lifeline Charity Auction – Newcastle-under-Lyme [21.02.15]

Wines and spirits, jewellery, gifts, books, toys, ceramics and collectables are among 140 items being auctioned on Thursday APRIL 16 to raise funds for Animal Lifeline. The event is at the Thistleberry Hotel in Newcastle. Viewing is from 6.30pm and the auction starts at 7pm.

“All the items have been donated by individual supporters and local businesses and we have a very wide and interesting collection of goods to sell ,” said charity volunteer Cassie Fletcher.  ” We need to raise funds to help us through a challenging period with so many dogs in our care at the moment. We are hoping the auction will raise around £1,000. We have had great support from local people who have donated the items and now we need to turn those items into cash to help meet the costs of running the kennels.”


4598240415The Animal Lifeline Christmas Fayre held at the Thistleberry pub in Newcastle on Saturday 6th December raised £1,800, a fantastic total.

Our thanks to all those involved in donating items, setting it up and staffing the stalls, it was a terrific result. Our thanks also to the manager and staff at the Thistleberry for the use of the room and their general help. Much appreciated.






3208248_e0b7bbabOur small team of bucket rattlers spent several hours at Trentham Gardens shops on Saturday 22 November.  The retail centre was alive with Christmas shoppers and a total of £211 was donated which will go towards our kennel costs in the run up to the festive break.

Thank you very much if you gave on the day.


photo-2A charity auction in November at the Thistleberry pub in Newcastle-under-Lyme raised around £1,170 for Animal Lifeline. More than 130 lots went under the hammer, and items generously donated by local supporters and businesses included wines and spirits, toys, books, unwanted gifts, jewellery and bric-a-brac.

Our thanks to all who donated items, and to those who supported the event by buying all the goods. Thanks also to the volunteers who set it up and staffed  the event, and to the manager and staff at the Thistleberry pub who make us very welcome.

The auction is staged twice a year and the next one, again at the Thistleberry, will be in April. Look out for the date appearing in the events section of our website in the New Year.


Two collections were held in Stoke-on-Trent in October.  The first on 25th at ASDA Fenton raised £113.50 and the second at Trentham Gardens on the 26th the sum of £129.92.  As always we are grateful to those Animal Lifeline volunteers who collected and the public and organisations that contributed to the collections.


Wines and spirits, jewellery, toys including Charlie Bears, gifts and bric-a-brac are among 140 items being auctioned on Thursday night (Nov 6th) to raise funds for Animal Lifeline. The venue is the Thistleberry Hotel in Thistleberry Road, Newcastle-under-Lyme. Viewing is from 6.30pm and the auction starts at 7pm.

“All the items have been donated by individual supporters and local businesses and we have a very wide and interesting collection of goods to sell ,” said charity volunteer Cassie Fletcher. ” We need to raise funds to help us through a challenging period with so many dogs in our care at the moment. We are hoping the auction will raise around £1,000. We have had great support from local people who have donated the items and now we need to turn those items into cash to help meet the costs of running the kennels.”


Our collection at the Fenton branch of ASDA on Saturday, 20 September raised £136.  Many thanks to shoppers on that day and ASDA staff for allowing the collection.


The open day and fete at the Animal Lifeline’s Serendipity Kennels on Sunday September 7th was a great success and raised £2,111.80p.

Our thanks to everyone who supported the event by attending and spending money, and special thanks to all our staff and volunteers who put in lots of hard work to erect the awnings, set up the stalls, make the delicious cakes, and do 1,001 other jobs to ensure the event went smoothly. And they had to dismantle everything afterwards – several hours more work!

We are so grateful to all involved for their efforts and  dedication – we have a great team of very special people,


Animal Lifeline is appealing for items for its Christmas Fayre, particularly good-condition toys, games, gift items, bric-a-brac and indeed anything that we can sell at this xmas-dogspecial festive event.

Items can be dropped off at our Serendipity Kennels, Leek Road, Cellarhead, ST9 0DG (near Moorville Hall Hotel). The kennels are open 7 days a week, 9am-to 12.30 pm and 1.30 pm to 3.30 pm. We are also in need of blankets for use in the kennels during the winter period. If you have any, please drop those off too!

The Christmas Fayre is being held on Saturday December 6th at a new venue, the Thistleberry pub in Thistleberry Road, Newcastle, and will be open from 1 to 3pm.

Thanks for your support!


IMG-20140511-WA0000IMG-20140816-WA0000Joanna Finn and friends Fiona, Kim and Annie raised a wonderful £731, plus Gift Aid  of around £180, for Animal Lifeline after taking part in a gruelling triathlon sprint event. The girls did a 400 metre swim, a 16 mile cycle ride and a 4 mile run.

Said Joanna:”It was our first attempt and it threw it down with rain throughout the whole bike ride but it was an excellent event and great that we could raise money for our canine companions in the process.”

Joanna has a rescue dog called Misty from Animal Lifeline and two of her friends also have rescue dogs. The foursome are pictured just after they finished the event “feeling exhausted but looking very pleased with ourselves” and also pictured handing over the money raised to our kennel manager Steve Woodward.

“We are glad our hard work is going to a worthwhile charity and the dogs will see the reward,” said Joanna. ” Our small contribution is nothing compared to the time and love that is given by Animal Lifeline each and every day.”

Nick Fletcher of Animal Lifeline said: “This was a terrific effort and the girls deserve great credit to undertaking such a tough challenge. The money they raised will be of great help to us at a time when we are rescuing more dogs than ever.”


Lifeline Christmas Card (2)It may still be summer but Animal Lifeline already has its new Christmas card ready for launch!

It will be available on September 7th at the Animal Lifeline open day and fete at its Serendipity Kennels, at Cellarhead, (open 2pm-4pm) – see events – and immediately afterwards at its two charity shops in Longton and Newcastle, and then sold online via Ebay.

The card – larger than last year’s at 6.25 ins by 4.5 ins – is a beautiful and clever design by Sarah Summers, titled Helping Hounds, showing dogs combining their skills to post a letter to Santa! The inside greeting is “With Best Wishes For Christmas and the New Yearand on the back is the Animal Lifeline logo and an imprint saying the card is being sold to raise funds for Animal Lifeline.

The cards will sold sold in packs of 10, with envelopes, at £2.25.

Last year’s card was a tremendous successful and sold out. Orders came in from not just local supporters but from all over the UK and abroad, including America, Dubai and Australia. Make sure you get your packs early, from the open day event or from our shops, before they are listed online!


Thanks to the management of Asda Wollstanton, Newcastle-under-Lyme Animal Lifeline was able

asdacollectionto ‘rattle a bucket’ outside their store on Saturday, 2nd August.  Despite the warm weather our team of volunteers managed to attract donations from many shoppers.  Thanks to both a £185 was raised on the day.  Photo Left:  Volunteer Liz and ‘Fibre Fido’ on duty again!




Saturday 21st June saw collections for collection21juneAnimal Lifeline take place in Stoke-on-Trent to contribute towards the cost of canine care for all those dogs in the charity’s Serendipity Kennels.  The photographs right show volunteers Liz (in blue) and Mary (in red) on duty.

A total of £265 was collected.  Many thanks go to all those who donated and volunteers who stood on the city’s streets across the day.


It is with great sadness that we report the death of Animal Lifeline’s Longton shop manager Pete Camm, who has died suddenly, aged only 43.  Peter had been with Lifeline for some months and had overseen the setting up of our new premises in Bennett’s Precinct, Longton.


“Pete was a great asset and very popular with staff and customers, and we are devastated by his death”, said Lifeline trustee Cassie Fletcher.

“He was very committed to our charity, worked hard and was innovative, coming up with new ideas, and we will all miss him. Our thoughts are with his family at this difficult time.”

A special fund has been set up to provide a new rescue kennel in Pete’s memory, and donations can be made at the Longton shop, at the kennels, or via our website (from 18 June 2014). Just click the donate button on the Pete Camm Memorial Fund page.



Lifeline’s open day and fete at its Cellarhead kennels last weekend ( June 15) was a great success, despite some damp weather. There was still a good attendance, and the total raised from the stalls and catering was £2,055.

Our thanks to everyone who helped with the setting-up of the event and staffing it on the day.


TABLE APPEAL [02.06.14]

Do you have have any unwanted plastic garden tables or tressle tables of any kind? If so, Animal Lifeline needs them for its forthcoming Garden Fete at the kennels on Sunday June 15th ( 2pm-4pm). We are short of tables for stalls, refreshments etc, so if you have any, please drop them off at the kennels anytime before the event.

 Animal Lifeline volunteers collected at Asda, Fenton (3 May) and on the streets of Hanley and Longton (17 May) collecting £135 and £225 respectively.  Many thanks to Asda, those who gave and our volunteers who made the collections possible.

Pictured above: Liz and rescue dog Milly with ‘Fibre Fido’ Animal Lifeline’s static canine collector in Hanley.


Animal Lifeline urgently needs more volunteers at its Newcastle charity shop.

 At present the shop is having to close early on several days because of a lack of volunteers able to work in the afternoons. Ideally the shop should be open until 4pm each day but we are missing out on extra income because at present we are having

Newcastle-charity-shopA-177x300to close at 3pm on several days. We also need people who can do  morning shifts on certain days.

The shop has a friendly atmosphere and is staffed entirely by volunteers who do a variety of work both in the shop and behind the scenes sorting items.

If you can help, then just call in for an informal chat with manager Barbara Scott or one of the other volunteers. Hours can usually be arranged to suit your own availability. Please note there is a flight of stairs in the shop to access the toilets, kitchen and sorting rooms.

The shop is at 1 Church Street, Newcastle, opposite St Giles Church. It is open 9.30am-3pm  Monday to Saturday.

JUST THE TICKET! [01.05.14]


Animal Lifeline is one of two local charities to benefit from a new fund-raising scheme.

National retailers Pets At Home and Support Adoption For Pets have launched a project which aims to raise thousands of pounds for Animal Lifeline and the other charity, Iris’s Cats In Need.

Customer’s at Pets At Home stores in Stoke on Trent – at Festival Park, Longton and Trent Vale – will be able to donate to the scheme by buying a £1 raffle ticket.

Support Adoption For Pets is trying to raise £10 million for charities all over the UK over the next three years.  Manager Amy Wilson said: ” Our customers in Stoke on Trent are always very generous ands we hope they will help us achieve our milestone.”

Animal Lifeline trustee Cassie Fletcher said: “Pets At Home have been a great help to us for several years with donations and pet food and we are delighted to be associated with this exciting new project. We hope all our supporters will visit the stores and buy tickets. They may win a prize, and at the same time, help two local charities.”


A charity auction held on April 10 at the Thistleberry pub in Newcastle raised £1,066. Some 130 lots were sold including wine and spirits, vintage items, toys, books, gifts and bric-a-brac.  Pictured are the volunteer team which organises the Animal Lifeline charity auctions – from the left: Pauline, Dawn, Jenny, Carolyn and Sue. Big thanks to them for their hard work!

The next charity auction at the Thistleberry will be in early November – we will post the exact date on our Events page as soon as we know it.


A book signed by Hollywood star Jane Fonda, a signed Stoke City shirt, Royal Doulton items, Charlie bears and James Bond model cars are  among 140 items being auctioned next Thursday night (April 10) to raise funds for Stoke on Trent dog rescue charity Animal Lifeline.

Fonda1990sOther items include wines and spirits, gifts, jewellery, book, toys  and  bric-a-brac, all being auctioned at the Thistleberry Hotel in Newcastle. Viewing is from 6.30pm and the auction starts at 7pm.

“All the items have been donated by individual supporters and local businesses and we have a very wide and interesting collection of goods to sell ,” said charity volunteer Cassie Fletcher.”  We need to raise funds to help us through a challenging period with so many dogs in our care at the moment. We are hoping the auction will raise around £1,000. We have had great support from local people who have donated the items and now we need to turn those items into cash to help meet the costs of running the kennels.”

The charity, operating locally for 39 years, has rescue kennels at Cellarhead.  It says it is swamped with record numbers of unwanted dogs – it already has over 120 in its care and a waiting list for spaces.

HOT DOGS CAN DIE!  [15.03.14]


dog-car-01Every year the RSPCA receives around 6,000 calls from members of the public concerned about an animal that has been left in a car on the street, in a supermarket car park or at a public event. And recently, an Animal Lifeline member also had to take action when she saw a dog locked in a car on a sunny day with all the windows closed.

Dogs can die from heatstroke in as little as 20 minutes. In warm, sunny weather cars become ovens and even if it’s cloudy, the temperature inside a car can become dangerously hot for a dog. When it is just 22°C (72°F) outside, the temperature inside a car can soar to 47°C (117°F) or even higher. For this reason, the RSPCA advises that animals are never left inside cars.

Dogs pant to keep cool. In hot stuffy cars dogs can’t cool down – leaving a window open or a sunshield on windscreens won’t keep your car cool enough .

If you see a dog in a car on a warm day, call the Police on 999.  This situation is classed as an emergency.


Act quickly, heatstroke can be fatal! If dogs show any signs of heatstroke, move them to a shaded, cool area. Ring your vet immediately. Urgently, gradually lower their body temperature: Immediately douse them with cool (not cold) water, to avoid shock – you could use a shower, or spray and place them in the breeze of a fan.

Let them drink small amounts of cool water.

Continue dousing until their breathing settles – never cool dogs so much that they begin shivering.

Once your dog is cool, immediately go to the vet


Animal Lifeline’s new charity shop at 31 Bennett’s Precinct , Longton – just a few doors away from our previous shop in the

Longton-shop precinct, has just completed its first very successful month of trading.

The new location is in a part of the shopping centre with a greater footfall, and we are welcoming many new customers as  well as our long-established supporters.  The shop (pictured) is awaiting a new signboard which will be fitted shortly.  The move involved a lot of hard work and we could not have managed it without fantastic help from a wonderful team of volunteers – our deep gratitude to them all.

The shop always needs a constant supply of donated items, especially bric-a-brac, books, DVDs, unwanted gifts and good clean clothing.  You can drop items off during opening hours, and if you have a large quantity to donate, we can usually arrange to collect them from you. Just call us on 07790 079 025.

We also need more volunteers at the shop, for half or full days. It can be for back-room duties, or in the shop itself.  There is a friendly atmosphere and training will be given.  Just call in for an informal chat, or telephone Peter the manager on 07774 309 738.



kennels-ext-manager   kennels-inside







The first block of seven additional kennels has now been installed at our Serendipity rescue centre at Cellarhead. The kennels are specially built and have thermal insulation, an inspection porthole, a cosy bedroom and an external pen.

These emergency kennels have been funded by donors and we are very grateful to them – their support is directly saving little lives.  We are planning to have further kennels of this type installed in the near future, along with other general improvements to the site.

Pictured are the new kennels, and some of the dogs that have already moved in.














We feel the News Release below from the Dog Safety Education Executive makes important points about dog safety in the home:

Another tragic loss…




The 18th February 2014, saw another tragic story unfold before our eyes as six day old Eliza-Mae Mullane died as a result of her injuries inflicted upon her by the family dog – this time by an Alaskan Malamute, who has been described as being gentle with children.

The Dog Safety Education Executive share the distress that the rest of the nation feel about this heartbreaking story and, as parents and fellow dog lovers, extend their greatest of sympathies with the Mullane family.

Regardless of how lovely a dog is and how much we think we can trust them, we can never forget that accidents happen. Babies have an irresistible smell about them to dogs and it’s natural for dogs to want to investigate the smell; toddlers can fall or stand on dogs and if we’re not there to step in when it happens, especially when dogs are asleep, then instinct can take over and an automatic ‘snap’ can follow.

The majority of bites incurred to children are as a result of an accident rather than because of a dog being ‘vicious’, and so DogSEE urge all dog owners that have children in the home to take sensible precautions concerning the management of dog and child. If in any way, you are concerned about the dog, seek professional help immediately.

In the same way we would be mindful of accidents happening with a boiling pan of water on a hob or an open fire, so too we need to be mindful of accidents happening with our much loved pet dogs, and so rather than take a risk, please take the dog (or the child) with you when you leave the room.

We run an array of responsible dog ownership courses and education programmes to keep you safe around dogs – www.dogSEE.org

New Longton Shop Opens 1st February 2014 [10.01.14]

Animal Lifeline is opening a new charity shop in Bennett’s Precinct shopping centre, Longton, Stoke-on-Trent.

The new shop is at Unit 31, just around the corner from its existing shop, and near Gregg’s Bakers.  It will officially open on Saturday February 1st at 11am, and from then on will be open 9.30am – 4pm, Monday to Saturday.

Lifeline’s existing Longton charity shop will remain open as usual until Friday January 31st.  It will then stay open for two weeks as a discount shop until February 14,  open Tues/Wed/Fri/Sat – 10am-3pm.

It will then close and Lifeline will operate only from the new shop at unit 31 in the precinct.

“ We have taken the opportunity to relocate to a busier part of the precinct with a higher footfall,” said Lifeline spokesman Nick Fletcher.

“We will also be having a closing down sale at our existing shop, which will stay open for a further two weeks after our new shop opens, to clear surplus stock. There will be lots of bargains!

The new shop should attract even more customers and we will need lots of extra items to keep it topped up, so if anyone can donate good clean clothing, books, CDs and DVDs, bric-a-brac, jewellery, toys, shoes and handbags, we would really appreciate it. We also need extra volunteers to staff the shop in the future. No experience is necessary and training will be given. We also need help behind the scenes, sorting items. It is a friendly atmosphere and we hope people who can spare a few hours will come forward. They can just call in the shop and have a chat with Peter, the manager.”



alCOLLECT-2A collection at the Asda store at Fenton, Stoke-on-Trent last week raised a total of £143.30. Our thanks to Asda and its staff, and to all customers who contributed.  Without such generous public support, we just couldn’t help so many needy dogs.

Thanks also to to our volunteer collectors, Doris, Mike and Gill who gave up their time at a busy period of the year.

Christmas Fayre Exceeds Expectations [09.12.13]

The Animal Lifeline Christmas Fayre on Saturday December 7th at the Orme Centre in Newcastle-under-Lyme raised a total of £1,150, a magnificent effort.

Stalls included gifts, bric-a- brac, toys, books, jewellery, home made cakes, tombola and a raffle.  “ We were very pleased with the total, the money will be of a great help to us during the winter period, when heating the kennels and providing additional veterinary care add greatly to our costs,” said Cassie Fletcher, one of Lifeline’s Trustees.

“We are so grateful to everyone who gave up their time and worked so hard to make the event a success.”



AlwinterAPPEALad2013The Winter 2013 Animal Lifeline Appeal was launched today with an advertisement in Stoke-on-Trent’s daily newspaper, The Sentinel.  A spokesperson for Animal Lifeline explained that every year with the onset of winter, the charity goes out to the public to raise extra funds at a time when, like humans, winter and cold can have adverse effects on dogs, especially the older ones.

If you would like to make a contribution, no matter how small, click on the 2013 Winter Appeal panels on the right of many pages across this website.  Every penny counts just that much more at this time of the year.

Animal Lifeline Auction Raises £1,256 [15.11.13]


14novAUCTIONThe winter 2013 Animal Lifeline auction was held at the Thistleberry Public House in Newcastle-under-Lyme on Thursday evening, 14 November 2013.  A good attendance and some brisk bidding for over 100 items produced a very welcome £1,256 for the charity.  Auctioneer and Animal Lifeline administrator Nick Fletcher said “It is always wonderful to see people turn out to support us in this way and for them to buy all the items donated to us for this, one of the auctions we hold over the year.  We thank them for that and, also, all those who kindly donated the items auctioned.”

The next auction is planned for April 2014, date and location to be confirmed.  Keep an eye on our Events pages.

Asda Employee Raises Funds for Animal Lifeline [14.11.13]

Alyson Millward from Asda at Longton (Stoke-on-Trent) raised £112.50 for Animal Lifeline and is pictured presenting a cheque to Lifeline Trustee Cassie Fletcher (right of picture).